Videos currently play a powerful role in marketing and advertising. Conveying information over the internet has never been easier. 

The aim of using video in digital marketing is to capture the attention of web users. However, video recording, editing, and uploading on the web does not guarantee the expected exposure and response without a proper strategy.

85% of all internet users in the USA watch videos and its use in advertising is rising day by day. But have you been uploading videos and they’re not working for you? Then, the following are the things you should do to increase your video effectiveness

Each social media platform has a unique way of adding value to your business, by getting the word out there and providing your business with the opportunity to grow and target a worldwide audience!

If your business became an active member of social media platforms such as Facebook, Twitter, LinkedIn, Instagram or YouTube, do you realise how many people you could be engaging with?

There are currently 3.48 billion social media users today, in 2019. This has grown by 288 million since only last year! Of course there’s a difference between being active and just having a “presence” online.

One of the most popular phrases we are getting lately in both tenders and requests from our clients is a “1 minute video”. This time stipulation is something which absolutely fascinates me and seems to have become very trendy in the past year, but is actually quite unproductive for a number of reasons. In its simplest form, we as publishers on digital platforms are not broadcasters, we are not restricted to time or length like most commissioned television productions are, so why are we  so hung up on the idea of 1 minute videos?

The average age for watching a Viral Video is now 27. If your target audience is aged 18-34, then it is extremely important that you consider including Viral Videos in your online marketing strategy.

Did you know that women account for nearly 57% of viral video views, and share videos 30% more than men?

So what makes an Online Video become a Viral Video? Well it's about making a statement that's worth sharing. People love to watch a funny clip online or something that pulls at their heartstrings. But unless you're a charity or raising funds for a serious health condition, my advice is to keep your viral video upbeat, dynamic and fun! You need your business to stand out from your competitors.