This simple trending business tool is a powerful strategy for generating traffic, reaching out to a more global audience, engaging with your consumers, and ultimately building brand awareness.
It allows you to professionally document and archive your conferences/seminars/public talks/motivational speeches, whilst also reaching out to a much wider audience allowing them to consume your content in a more convenient way. It is a great way to connect with your online visitors and customers, while also enhancing your online marketing campaign, showing that you are innovative with technology, and that the content of your business is relevant in today's global market. Creating a podcast channel for your business also gives you the opportunity to generate more revenue as advertisers are looking to place products and ads within brands that consumers trust. According to research from the Interactive Advertising Bureau (IAB) and Edison Research, 95% of listeners will take action after listening to a spot. More impressive is the fact that 65% of listeners are more willing to consider purchasing something they learn about through a podcast, according to the IAB and Edison Research. Meanwhile 45% of podcast audience members will visit a sponsor’s website after listening to a podcast episode where the product was featured.
GK Media will supply all the necessary tools to discreetly record your event, and we will then do a polished edit before mastering the tracks for upload or streaming.
Once you have a completed podcast, you can make it available from your own web page or a library server, ultimately attracting more visitors to your website. We can also code your audio files and upload them to iTunes, making it easier for your customers to download the audio files to their computers, smartphones, tablets, etc. We can also ping the mp3 files and promote them through various online search engines to increase the awareness of your podcast. We also facilitate institutions involved in distance education or e-learning, and we can provide live media streaming.
At GK Media we record our own Podcast called “Just Like In The Movies”, which is available for download on Apple Podcasts (iTunes), Spotify, Soundcloud, Stitcher, Podomatic, and other major streaming platforms.
Our Podcast clients
Many of these podcasts have ranked very highly in their global category both on iTunes and Spotify, which has led to further funding in their projects and initiatives - we call it the circular effect!