Humanity’s the core. 👥
Faceless brands fade; faces stick. Show your team—smiles, quirks, stories—and you’re real. A GK Media client, filmed their new recruits joking about coffee—clients called them “relatable.” It’s not just PR; it’s bonding. Viewers feel they know you—trust follows. 😄
Culture shines too. ☀️
Highlight your vibe—fun, serious, driven. It’s a recruiting tool—64% of job seekers watch company videos, per LinkedIn. That same company landed two hires post-video; candidates cited “fit.” Customers notice too—authenticity wins wallets. We’ve seen engagement climb from these clips. ▶️
Versatility’s huge.
Post on “About” pages, social, onboarding docs. It’s evergreen—refresh yearly. The win? Loyalty and appeal. We’re here to shoot or strategize.📝