Videos currently play a powerful role in marketing and advertising. Conveying information over the internet has never been easier. 

The aim of using video in digital marketing is to capture the attention of web users. However, video recording, editing, and uploading on the web does not guarantee the expected exposure and response without a proper strategy.

85% of all internet users in the USA watch videos and its use in advertising is rising day by day. But have you been uploading videos and they’re not working for you? Then, the following are the things you should do to increase your video effectiveness

Each social media platform has a unique way of adding value to your business, by getting the word out there and providing your business with the opportunity to grow and target a worldwide audience!

If your business became an active member of social media platforms such as Facebook, Twitter, LinkedIn, Instagram or YouTube, do you realise how many people you could be engaging with?

There are currently 3.48 billion social media users today, in 2019. This has grown by 288 million since only last year! Of course there’s a difference between being active and just having a “presence” online.