One of the most popular phrases we are getting lately in both tenders and requests from our clients is a “1 minute video”. This time stipulation is something which absolutely fascinates me and seems to have become very trendy in the past year, but is actually quite unproductive for a number of reasons. In its simplest form, we as publishers on digital platforms are not broadcasters, we are not restricted to time or length like most commissioned television productions are, so why are we  so hung up on the idea of 1 minute videos?

The average age for watching a Viral Video is now 27. If your target audience is aged 18-34, then it is extremely important that you consider including Viral Videos in your online marketing strategy.

Did you know that women account for nearly 57% of viral video views, and share videos 30% more than men?

So what makes an Online Video become a Viral Video? Well it's about making a statement that's worth sharing. People love to watch a funny clip online or something that pulls at their heartstrings. But unless you're a charity or raising funds for a serious health condition, my advice is to keep your viral video upbeat, dynamic and fun! You need your business to stand out from your competitors.