People buy feelings, stories and authenticity.
Our team at GK Media have acquired many valuable skills that clients love and we want to share them with you. There are a number of different ways to do this successfully.
GK Media’s top 3 tips are:
· Embrace your Quirks
How are you memorable in comparison to competitors in your market? Let your personality shine through in what you do. You have the ability to decide on the tone and sentiment that you want to represent.
· Identify your Skills
What can you do that will help solve a client’s dilemma? For example, Woodies DIY, sell a wide range of products, while also providing their customers with demonstration videos. This proves to customers that they are the experts in their field and have the necessary skills to fulfil the customer’s needs.
· Sharing your Message
You need to ask yourself what message you want to put out there. It is essential that you also consult internally with your organisation to ensure that your message is true, accurate and will be lived up to. To put more emphasis on this message, considering the support of an influencer to endorse your product or service could be an added bonus.